Once we've established your brand positioning, I'll work with you to develop integrated communications strategies that not only reach your audience, but increase awareness and garner loyalty. Below is a sampling the communication services I provide:
While the media landscape is evolving, earned editorial placements can still have a big impact on brand awareness. Pulling from my background in journalism, I'll use my storytelling skills to craft your message and pitch your story for successful media coverage.
material development, executive and spokesperson training, story pitching, press events, earned media coverage
Your online presence is an essential component in every communications plan. I develop digital strategies to tell the right story at the right time and on the right channel, whether paid, owned, or earned.
social audits, digital strategy, social media brand direction, social media training, custom content development
An effective partnership with bloggers and social media influencers can deliver your brand message to an engaged audience, boost online traffic, and increase sales. I pay close attention to who inspires your target consumer and work with them to create original content that drives real results.
strategy development, brand partnerships, influencer outreach, contract negotiations, influencer engagement and management
The words you use and the way in which you use them set the tone for your brand. After developing a brand and communications strategy, I'll carefully craft copy to amplify your message to speak to your target audience, whether consumers, media, or other businesses.
editorials, press releases, web copy, social media and blog posts, marketing collateral, content marketing, ghost writing
NOTE: I provide these services for a monthly retainer with a three-month minimum commitment.